Privacy Policy

BuyingSmarter.com (“we”, “us”, “our”) operated by Scale Smart Marketing Pty Ltd.

Notice for International Users

BuyingSmarter.com is based in Australia and complies with the Privacy Act 1988 (Cth). However, our website may be accessed by residents of other regions, including the European Union (under the General Data Protection Regulation, GDPR) and California (under the California Consumer Privacy Act, CCPA/CPRA). Where applicable, we take steps to meet these requirements and ensure transparency about how your data is handled.

1. We respect your privacy

BuyingSmarter.com respects your right to privacy and is committed to safeguarding the privacy of our customers and website visitors. We adhere to the Australian Privacy Principles contained in the Privacy Act 1988 (Cth). In certain circumstances, we may be subject to privacy obligations under the Telecommunications Act 1997 (Cth). Our direct marketing activities must also comply with the Do Not Call Register Act 2006 (Cth) and the Spam Act 2010 (Cth). This policy sets out how we collect and treat your personal information. “Personal information” is information we hold which is identifiable as being about you.

2. Collection of personal information

BuyingSmarter.com will, from time to time, receive and store personal information you enter onto our website, provided to us directly or given to us in other forms. You may provide basic information such as your first name, last name, phone number, post code, company name and email address to enable us to send information, provide updates and process your product or service order. We may collect additional information at other times, including but not limited to, when you provide feedback, when you provide information about your personal or business affairs, change your content or email preference, respond to surveys and/or promotions, or communicate with our customer support. Additionally, we may also collect any other information you provide while interacting with us.

3. How we collect your personal information

BuyingSmarter.com collects personal information from you in a variety of ways both directly and via our agents, service providers and affiliates. This includes when you interact with us electronically, when you access our website, through our contact centres or staff via phone, email or SMS, through BuyingSmarter.com related websites, through social media platforms, through data aggregation services and when we provide our services to you. We may receive personal information from third parties. If we do, we will protect it as set out in this Privacy Policy.

4. Use of your personal information

BuyingSmarter.com may use personal information collected from you to: compare and/or obtain quotes for products and services, to provide to our business partners or suppliers so that they can provide you with a quote and/or additional information about their products and services, to reconcile transactions with our business partners or suppliers due to the service we provide, to make special offers to you, to market our services to you directly, and to adhere to our legal obligations.

We may also make you aware of new and additional products, services and opportunities available to you, of our own or those of other organisations. We may use your personal information to improve our products and services and better understand your needs. BuyingSmarter.com may contact you by a variety of measures including, but not limited to telephone, email, SMS, mail, social media sites or other forms. BuyingSmarter.com requires collection of your personal information to fulfil its service. If we are unable to collect the required personal information we may be unable to fulfil the expectations of our customers and/or provide the level of service they expect from us.

5. Disclosure of your personal information

We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this Policy. Personal information may also be disclosed to the relevant Industry Ombudsman or appropriate government regulator in its servicing of regulatory duties. We along with our related entities may disclose personal information about our customers to various third parties. Depending on the nature of the product or service, we may disclose customer information to a third party who provides or assists in the provision of that service. These may include sales agents and representatives, printers, mail distributors, couriers, dispatch centres, call centres operated by entities outside of BuyingSmarter.com, IT service providers and data managers and legal, accounting, insurance and business advisory consultant services. We may from time to time need to disclose personal information to comply with a legal requirement, such as a law, regulation, court order, subpoena, warrant, in the course of a legal proceeding or in response to a law enforcement agency request. We may also use your personal information to protect the copyright, trademarks, legal rights, property or safety of BuyingSmarter.com, its customers or third parties.

Information that we collect may from time to time be stored, processed in or transferred between parties located in countries outside of Australia. If there is a change of control in our business or a sale or transfer of business assets, we reserve the right to transfer to the extent permissible at law our user databases, together with any personal information and non-personal information contained in those databases. This information may be disclosed to a potential purchaser under an agreement to maintain confidentiality. We would seek to only disclose information in good faith and where required by any of the above circumstances. By providing us with personal information, you consent to the terms of this Privacy Policy and the types of disclosure covered by this Policy. Where we disclose your personal information to third parties, we will request that the third party follow this Policy regarding handling your personal information.

6. Security of your personal information

BuyingSmarter.com is committed to ensuring that the information you provide to us is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

The transmission and exchange of information is carried out at your own risk. We cannot guarantee the security of any information that you transmit to us, or receive from us. Although we take measures to safeguard against unauthorised disclosures of information, we cannot assure you that personal information that we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Criteria we use to determine retention include the type of data, the purpose for which it was collected, and any applicable legal requirements.

7. Access to your personal information

You may request details of personal information that we hold about you in accordance with the provisions of the Privacy Act 1988 (Cth). A small administrative fee may be payable for the provision of information. If you would like a copy of the information which we hold about you or believe that any information we hold on you is inaccurate, out of date, incomplete, irrelevant or misleading, please email us at hello@scalesmartmarketing.com. We reserve the right to refuse to provide you with information that we hold about you, in certain circumstances set out in the Privacy Act.

8. Complaints about privacy

If you have any complaints about our privacy practices, please feel free to send in details of your complaints to Compliance Manager, Level 22, 180 George St, SYDNEY NSW 2000, or email hello@scalesmartmarketing.com. We take complaints very seriously and will respond shortly after receiving written notice of your complaint.

9. Changes to Privacy Policy

Please be aware that we may change this Privacy Policy in the future. We may modify this Policy at any time, in our sole discretion and all modifications will be effective immediately upon our posting of the modifications on our website or notice board. Please check back from time to time to review our Privacy Policy.

10. Website

When you visit our website (BuyingSmarter.com) we may collect certain information such as browser type, operating system, Internet Protocol (IP) address of your computer when you visit our site and website visited immediately before coming to our site, etc. This information is used in an aggregated manner to analyse how people use our site, such that we can improve our service. We also interface with other 3rd party websites and platforms such as Facebook and Google. If you choose to like or share information from this website through these services, please review the appropriate privacy policy of that service. If you are a member of Google or another social media site, their platforms may allow the website to connect your visits to this site along with other personal information.

We use third-party tools such as Google Analytics and Facebook Pixel to collect data about website usage, advertising effectiveness, and user interactions. These platforms may use cookies or similar technologies to serve you personalised ads based on your visit to our site and other websites. You can opt out of personalised advertising via Google’s Ad Settings or through www.aboutads.info.


Cookies

We use cookies and similar technologies to enhance your experience on our website, analyze site usage, and deliver relevant advertising. Cookies are small files stored on your device that help us recognize your browser and remember certain information.


Types of Cookies We Use

  • Essential Cookies – Required for basic website functionality (e.g., navigation, form submission).
  • Analytics Cookies – Used to understand how visitors interact with our site, including pages visited, time on site, and traffic sources. We use Google Analytics for this purpose.
  • Advertising & Retargeting Cookies – Used to deliver personalized ads across websites and platforms, and to measure ad campaign effectiveness. This includes the use of Meta (Facebook) Pixel, Google Ads, and other third-party tools.


Third Parties

These third-party providers may collect information about your visit to our site, including your IP address, device type, browser, and browsing behavior. This data may be shared or sold to enable remarketing and cross-context behavioral advertising.


Your Choices

You can manage your cookie preferences through your browser settings by blocking or deleting cookies. You may also opt out of personalized advertising by visiting the links below:

Please note that disabling cookies may impact site performance or certain functionality.


Opting Out of Sale or Sharing

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), you have the right to opt out of the sale or sharing of your personal information. You can do so at any time by visiting our Do Not Sell or Share My Personal Information page.

By continuing to use our website, you acknowledge the use of cookies as described above.

11. Your Privacy Rights

Depending on your location, you may have certain rights under applicable privacy laws, including:

  • The right to access the personal information we hold about you
  • The right to request correction or deletion of your personal information
  • The right to opt out of certain data uses, including marketing
  • The right to restrict or object to how your data is processed
  • The right to lodge a complaint with a local data protection authority

You can exercise these rights by contacting us at hello@scalesmartmarketing.com.